2022 Diageo x NFL Super Bowl

Super Bowl LVI Activations in Los Angeles, CA

We closed out Diageo's inaugural year partnership with the NFL in a big way with a successful surround-sound takeover of Super Bowl LVI. The portfolio of Diageo brands showed up strong along the customer journey & their presence was amplified nationally, in press & social media. The Diageo brands cultivated the spirit of celebration throughout the City of Angels, at SoFi Stadium & Hollywood Park during the two weeks of festivities & activities.

NFL National Football League

Super Bowl LVI

55 EVENTS,

280.1K DRINKS SERVED,

2M+ REACHED,

1B+ IMPRESSIONS,

55 EVENTS, 280.1K DRINKS SERVED, 2M+ REACHED, 1B+ IMPRESSIONS,

NFL Super Bowl Event Activations Los Angeles

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Mr. President "Summer in the Vineyard" Celebration

SoFi Stadium "Vibrate Higher"